Messenger marketing may seem to be a challenging thing. However, it can be quite effective for your business growth if you understand what it is and how it works. If you wish to find out 10 great ways to use this tool for your success, then keep reading this article.
Basic Information on Messenger Marketing
Messenger marketing is all about using chat apps to connect with potential and existing customers for promoting and supporting your business. It can be used in various social networks and messengers, such as Facebook, Telegram, and others.
Messenger marketing allows business owners to subscribe people to marketing campaigns via a messaging app. This is done with the help of widgets launched on their websites. A user sees a widget and clicks it to get subscribed. Further down the road, this allows a business owner to send him or her messages, which include different types of content, such as texts, images, videos, or anything else.
One of the best things that distinguish messenger marketing from other advertising and marketing tools is that you can communicate with users via live chat. This is how you establish a relationship with potential customers and increase the retention rate.
As for the effectiveness of messenger marketing, 61% of businesses have reported an increase in traffic, according to data at Statista. Using messaging apps to promote your business is a less difficult and expensive way than many other modern marketing techniques.
What Are the Main Benefits of Using Chatbots?
A chatbot (a bot) is messaging software employing AI to communicate with people. It is programmed to understand questions and give relevant answers. You can integrate it into your messenger market campaign.
The following are the main advantages of using chatbots:
- saving lots of time for your staff to focus on other problems;
- around-the-clock availability;
- allowing your customers to instantly access basic information.
If you wish to start using messenger marketing, it is recommended to do that on Facebook. Over 1.3 billion people embrace this platform, which means that it is a great option for lead generation and conversion rate improvement.
How Can You Use Messenger Marketing for Your Business
Below, you will find 10 effective ways to boost your business growth with messenger marketing.
#1 — Delivering Important and Useful Content
There are various ways to deliver content to your users, for example, email. However, using messengers may be a worthy alternative. This is how you can quickly inform your users about special offers, new products, and more. According to several studies, delivering content via messengers is more effective than via email.
#2 — Helping Your Potential and Existing Customers to Catch Information
Why cannot I just publish it on my Facebook page? Is that what you are thinking about? Yes, you certainly can, but sending this information via a messenger makes it more personal. When people see some content in news feeds or stories, they think that it is for everyone and not necessarily relevant to them. However, getting such a message makes a user pay special attention to it.
#3 — Notifying Users about Events
Are you planning on something special that your followers may be interested in? A great way to notify them is via a message. It will be taken as a personal invitation, which increases the chances of the person to come. Also, you can send helpful reminders about the event just to make sure that it will be visited by as many people as possible.
#4 — Generating Quality Leads
While many businesses have already tried and come to love messenger marketing, it is still considered a relatively new tool. This means that it is a nice way to attract the attention of users and generate quality leads. Currently, the response rate that business owners get thanks to Facebook Messenger is quite high. So, the earlier you start your messenger marketing campaign, the better results you will enjoy.
#5 — Engaging and Re-Engaging Potential Customers
You can engage people in conversation in either of two ways:
- Click-to-messenger ads. You can create an ad by clicking on which a user is taken to a messenger for further conversation.
- Sponsored messages. You can use them to contact those who have previous chats with you via Facebook Messenger.
The first way is a great option to find new customers who have never heard of you before. As for the second one, it is effective to catch the attention of those who have shown interest in your product or service earlier.
#6 — Personally Reaching Your Target Audience
The saturation of the Facebook platform with various types of ads is quite high. To show a unique approach, you can reach your customers “face-to-face” through messenger ads. Your ads will appear in their messenger app, and by clicking on them, the customers will be taken to either a landing page of your site or a conversation in the messenger.
#7 — Providing Prompt Customer Support
No need to explain the importance of quick and helpful customer support. If you wish to please your users with great customer care, then doing that via Facebook Messenger would be a good choice. It is an instant way for customers to ask questions and solve issues. According to one study conducted by Facebook, 56% of users reported giving preference to using a live chat option over calling to a phone number.
#8 — Building Brand Awareness
Increasing brand awareness has always been an important task. Using messenger marketing is a fair opportunity to let people know about your brand. Remember to make the best impression by greeting the audience and providing it with short, clear, and interesting info.
#9 — Collecting Info from Your Users
You can create engaging quizzes or just ask a few questions to collect information from users for availing of it in the future. Doing that through a messenger app will be much more effective. Remember to come up with the right questions and to analyze the obtained data properly.
#10 — Reminding about Abandoned Shopping Cart
Are there shopping carts on your website that have never been taken to the final stage? It is not a rare case since more than 75% of users all over the world do that. By reaching your customers via messengers, you can remind them of purchases put on hold. And you know what? According to one study, you can convince 13%-20% of users to complete the action – all thanks to messengers.
2. 10 “Must-Have” Internet Marketing Books
Would you like to become an Internet marketing guru and offer your services for businesses or improve your own business results? Knowledge is what you need to achieve your goal. Do not expect that reading a couple of articles on the Web will really help – you’d better think of a few books written by experts. In this article, you will find a list of 10 great books you can go through to get sufficient knowledge of Internet marketing.
#1 — The E-Myth Revisited
The author of this book is Michael E. Gerber, a ninja in the establishment of small companies. If you are about to start your business, you should definitely read how Gerber dispels a few big myths about that. Written in 2004, the book still remains very popular and has high ratings from readers.
#2 — Entrepreneurship: Innovation and Entrepreneurship
While it cannot be called a book for easy reading, it is a great guide for those who wish to establish their businesses in today’s American economics. Written by Peter F. Drucker, a well-known management consultant, it gives insight into the challenges that you should be aware of and the opportunities that you can use.
#3 — Usability: Don’t Make Me Think
About half a million copies of this book by Steve Krug have been sold all over the world. By reading it, you will learn how to think like a usability specialist. The main advantages of this work are the following:
- It is very useful.
- It is short and clear.
- It is easy and interesting to read.
#4 — Digital Marketing Strategy
Find out how to use digital media to achieve business success. This book by Simon Kingsnorth will teach you lots of smart things, such as how you can develop an effective digital marketing strategy. In particular, you will get helpful information on SEO techniques, CRM, user experience, social media, and more.
#5 —Web Design for ROI
Two authors of this book will not lead you through complicated coding. Instead of that, Lance Loveday, a founder of an advertising agency, and Sandra Niehaus, a human-centered design specialist, will explain what your business website should be like. Read it and find out how to make your site bring maximum return on investment.
#6 — The Dip
It is fun to start new things, such as mastering a new hobby, getting a new job, establishing a new business, etc. However, something can go wrong over time, and it is important to quit on time. In his book, Seth Godin proves that winners are the best at quitting.
#7 —Ultimate Guide to Google AdWords
Google AdWords is a really amazing thing that allows business owners to spend a few bucks to attract millions of potential buyers. However, some knowledge is required for building an effective campaign on this platform. Read this book by Perry Marshall, a marketing consultant, to know how this can be done.
#8 —Scientific Advertising
This book by Claude С Hopkins will be incredibly useful for advertisers and business owners. Originally written in the early 1920s, it was updated in 2014.
#9 — Making Websites Win
If you are looking for effective ways to increase conversions, then this book by Dr. Karl Blanks, co-founder of Conversion Rate Experts, and Ben Jesson, a founder of the same company, is exactly what you should read. In fact, it is the #1 bestselling book on Amazon in 15 categories.
#10 — Web Analytics: An Hour a Day
It is a very worthwhile book by Avinash Kaushik to give you helpful information on the challenges you may encounter when dealing with web analytics as well as on the opportunities to take advantage of.