When a company or individual starts marketing their business, it is not uncommon for them to purchase small business media kits. These marketing packages are full of different promotional materials and items. They will often include brochures, business cards, letterheads, postcards, and other small items. If you are looking to market your business online then it is important that you have your own media kit. This type of media kit will make it much easier for potential customers to find your business. In order to get the most out of your small business media kit, it is crucial that you use these tips when creating your package.
Make sure you have a heading or a tagline for your business media kit. The purpose of this is to give potential customers a quick glimpse of what your company offers and why they should contact you. Also make sure that you have your contact information and an address on the cover of your media kit.
Use fonts and colors that are relevant to your business. Try not to over do it with the color choices as people will be more likely to glance away from your small business media kit if it is too colorful. Do not overcrowd the cover with your contact information, as it will only make it difficult to read. Remember that appearance is very important and you can go as fancy as you want but remember to leave a little bit to be desired. If you find that you are having difficulty deciding on the right colors or theme, then consider using one of the templates that are available. There are many great options for all types of small business media kits and there is a template to fit all of your needs.